Clear Channel Radio and Front Line Management are coming together in a new venture called artist personal experience (a.p.e.), which will allow music groups to have their own individual 24-hour per day online radio stations, according to a report on Billboard.com. The new venture will launch in July with the Eagles, Christina Aguilera and Weezer, according to the Web site.
The ad-supported a.p.e. radio channels, which will also be open to acts not represented by Front Line, will be heard on Clear Channel’s local radio station Web sites, through the company’s iheartradio iPhone and BlackBerry application, and widgets placed on the artists’ Web sites, reported Billboard.
“We want artists to host the channels, tell stories and turn new fans on to new music,” Evan Harrison, president of Clear Channel’s digital division and CEO of a.p.e. radio, told Billboard. “It’s really a different approach, and we wanted to give the artist the foundation and infrastructure to let them do their thing.”
The new venture comes at a time when musical groups are trying to forge deeper and more personal connections with their fans than are afforded through the traditional radio station airplay of their tunes.
MusicVixen says...
Hmm...somehow, I expected something funnier from a product called "a.p.e. radio." Oh well.
Julie says...
06.15.09 2:43 pm
That’s some sad s—. Their materials suck that radio won’t play so they paying to have it played. lol hju
sierra says...
06.15.09 4:33 pm
well they are doing pretty well with iheartradio. i mean they even have a twitter account that they update people with. Good stuff, i’m actually interested in these channels.