”Don’t wanna be a bum/you better chew gum–and Drink Pepsi!”
In what is probably one of the signs of the end of civilization, Bob Dylan is set to appear during this year’s Super Bowl broadcast.
Billboard reports that Dylan will perform during the Super Bowl with the Black Eyed Peas’ ever present Will.i.am in a Pepsi commercial singing a song written specifically about Pepsi.
So what’s so bad about that? Bruce Springsteen will be there. Heck, even Paul McCartney and U2 have performed at this overblown sporting event. So why not Bob?
Simple: We still expect more from him for some reason, even though he did appear in those super-creepy Victoria’s Secret ads a few years back…
As if Will.i.am’s spineless corporate shilling, Fergie puppeteering, and tuneless musical endorsements of President Obama weren’t enough, now Dylan’s gotten himself all wrapped up in this mess.
Unless Dylan’s Pepsi jingle includes a rant about the mercury being found in the already disgusting high fructose corn syrup, we don’t want to hear it.
Other illustrious Pepsi-endorsing stars of the past have included Britney Spears, Shakira and Michael Jackson.
And, in his unwavering attempt to completely sell out and ruin whatever shred of musical dignity he may have had left, Billy Corgan and the Smashing Pumpkins will unveil a new song, “FOL”, in a commercial for Hyundai’s Genesis Coupe during the Super Bowl. Alternative, indeed.
