ABOVE: Take a tour of a record manufacturing plant with the Dead Weather’s video, “Will There Be Enough Water?“
He doesn’t seem to have time for the White Stripes or Raconteurs lately, but garage-rock mainstay Jack White is making a big play to promote his newest band, the Dead Weather.
Just last week, White launched The Vault, a subscription based service offering listeners access to exclusive music from his Third Man record label, home to artists such as The White Stripes, The Raconteurs and The Dead Weather.
Next week, White is opening a record store in NYC-that will only exist for two days (location, hours below).
We know this is a tough market for a record store, but isn’t this excessive?
Actually, it’s a clever marketing ploy by this independent rocker who has often decried the internet age for leaking music too soon.
Featuring White along with an unexpected combination of the Raconteurs, the Greenhornes, the Kills and Queens of the Stone Age, the band is buzzing as something of an indie-rock super-group (although, let’s face it: White is still the big name, even if he’s just sitting behind the drumkit this time around).
Following a handful of well-received live shows and TV appearances, the Dead Weather is preparing to release its debut album, Horehound, an event that is being celebrated at White’s pop-up record store in NYC.
The band is streaming the album online so fans can listen to Horehound prior to its July 13 release. It’s Facebook, because, apparently Jack White Hates Myspace even more, for some reason…
From the Dead Weather website:
Third Man Records will be opening a pop up store in NYC for a limited time. It will be located at 131 Chrystie Street (between Broome and Delancey) with retail hours from 10 AM-6 PM on July 16th and 17th only. Be sure to stop by to pick up your copy of Horehound as well as other Third Man releases and merchandise.
White can also be seen in the upcoming guitar documentary, It Might Get Loud, alongside the Edge (U2) and Jimmy Page.
Will you visit Jack White’s record store?
FREE SHOW: Dead Weather is playing a pair of sold out shows at Terminal 5, but fans can still catch the band for FREE when the Dead Weather plays a special free show at White’s record store. The show is Thursday July 16 at noon–get there early to make sure you get it! The store is located at 131 Chrystie Street (map/directions).
Featuring Dead Weather CDs and vinyl, the store will be open 10am-6pm Thursday 7/16 and Friday 7/18 only.
