ABOVE: Mariah Carey performs on American Idol.
As if we weren’t bombarded by enough advertisements already, Island Def Jam has revealed that Mariah Carey’s new album, Memoirs of an Imperfect Angel, will feature a 34-page booklet about the diva containing articles with titles like “VIP Access to Her Sexy Love Life” and advertisements for Elizabeth Arden and the Bahamas Board of Tourism, among others.
According to a report on RollingStone.com, the integration of advertisements is the latest move by record companies to increase revenues as album sales continue to nosedive. If the experiment succeeds, ad-packed booklets for Rihanna, Kanye West and Bon Jovi might be in the offing.
The booklet, put out by Elle magazine, will also appear in issues of Elle that coincide with the September 15th release of Carey’s album. Plans are also underway to produce a digitized version of the booklet for the digital release.
What’s on the horizon? Nothing less than corporate sponsorship of leading bands.
More on Mariah:
Mariah’s Diva Behavior at Michael Jackson Memorial, Apology
VIDEO: Mariah wears drag and stalks herself in her new video,“Obsessed”
MusicVixen says...
Wow, selling ads in your album? That is so wrong. Wait--do rappers get paid to reference products in their songs? Maybe stars should include perfume samples in their albums, too--since so many singers are creating cosmetics lately. Or maybe they should focus on making music that people actually want to pay for--crazy, huh?
Jason says...
08.4.09 10:07 am
Here I was thinking Mariah Carey couldn’t get any worse…and then this happens. The horror.
VIDEO: Snoop Dogg iPhone App? Yes, Please. | Music Vixen Blog says...
08.12.09 1:31 pm
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